Introduction

In recent years, the esports industry has grown significantly, attracting millions of viewers and generating billions of dollars in revenue. With the rise of esports, the issue of copyright has become increasingly important. This article will explore the example of esports event copyright trading and its impact on the industry.⭐️

Esports Event Copyright Trading

Esports event copyright trading refers to the buying and selling of the rights to broadcast or stream esports events. This allows broadcasters and streaming platforms to legally show the events to their audiences. The copyright holder can set the terms and conditions of the use of the content, such as the duration of the license, the number of viewers, and the territories where the content can be shown.⛅️

The process of esports event copyright trading involves negotiations between the copyright holder and the potential buyers. The price of the copyright depends on various factors, such as the popularity of the event, the number of viewers, and the exclusivity of the license. The copyright holder may also choose to sell the rights to multiple buyers, which can increase their revenue.

Impact on the Esports Industry

Esports event copyright trading has had a significant impact on the industry. Firstly, it has allowed esports events to reach a wider audience. By selling the rights to broadcasters and streaming platforms, esports events can be shown on a variety of platforms, including TV channels, social media, and gaming platforms. This has resulted in increased viewership and exposure for the industry.

Secondly, esports event copyright trading has provided a new revenue stream for the industry. By selling the rights to broadcasters and streaming platforms, esports event organizers can generate significant revenue. This revenue can be used to improve the quality of the events, attract more players and teams, and invest in the development of the industry.

Thirdly, esports event copyright trading has helped to professionalize the industry. By setting clear terms and conditions for the use of the content, copyright holders can ensure that their content is being used in a professional and responsible manner. This can help to improve the reputation of the industry and attract more sponsors and investors.

Case Study: The Overwatch League

The Overwatch League (OWL) is a professional esports league for the game Overwatch. The league consists of 20 teams from around the world and has a regular season and playoffs. The OWL has been successful in selling the rights to broadcast and stream its events.

In 2018, the OWL signed a two-year deal with Twitch, a popular streaming platform, for the exclusive rights to stream the league's matches. The deal was reportedly worth $90 million. This allowed Twitch to broadcast all of the OWL's matches to its audience, which helped to increase the league's viewership and exposure.

In 2020, the OWL signed a new deal with YouTube, another popular streaming platform, for the exclusive rights to stream the league's matches. The deal was reportedly worth $160 million over three years. This allowed YouTube to broadcast all of the OWL's matches to its audience, which helped to increase the league's viewership and exposure.

Conclusion

Esports event copyright trading has become an important aspect of the esports industry. It has allowed esports events to reach a wider audience, provided a new revenue stream for the industry, and helped to professionalize the industry. The example of the Overwatch League shows how successful esports event copyright trading can be for both the copyright holder and the buyers. As the esports industry continues to grow, the importance of copyright trading will only increase.